Everybody Moves: team up with anyone who gets people moving

Everything in the first four parts was setup for this one. Fitness is for everybody; age is not an excuse; progress, not profit. Three principles we read off someone else’s public record and held our own tools to. This part is the ask they were all building toward, and it is not a figure of speech. If you can get people moving, we want to give you the technology and show you how to use it. That is the opening of our grand opening, and it is open to anyone.

One person, many front doors

Here is a thing worth noticing about how the movement case actually gets made in the world: it is not made through a single institution. Look at the public record of Arnold’s own movement work and it runs through at least four separate vehicles, each a different shape, each getting a different person off the chair:

• A for-profit medtech company, Zimmer Biomet, where a brand-new “Chief Movement Officer” seat fronts campaigns aimed at older adults and joint-replacement patients — the people with the most reason to stop moving and the most to lose by stopping.
• His own free newsletter and podcast, Arnold’s Pump Club, reaching close to a million people with a workout that costs nothing on the day it goes out.
• The non-profit After-School All-Stars, which he founded and which keeps movement as one pillar of its work with kids, reinforced in 2026 by a new tie-up with a fitness-credentialing body.
• The Arnold Sports Festival, one of the largest fitness expos anywhere, which is reach and celebration more than curriculum.

Different legal forms, different funders, different audiences — seniors, the general public, kids, the already-committed. No single foundation holds the mission; the mission is held by whoever, that day, is in a position to move someone. We find that clarifying. You do not get everybody moving by building one perfect institution. You get everybody moving by handing tools to everyone who is already reaching a different corner of “everybody.”

To be exact, because the previous four parts were exact: we are not part of any of those vehicles, and none of them has endorsed or partnered with us. We are pointing at a pattern, not claiming a seat at anyone’s table.

The ask, in plain words

So here is ours. We are a technology giver, not a gatekeeper. We are looking for partners, and we are teaming up with anybody who can get people moving. We will give you the technology. We will help you do it. We will teach you how. Here it is — have fun; this is what you can do with it.

What we are handing over is the whole get-off-your-screen stack:

• Own your own stream, one click — you run it, no middleman, nothing anyone can meter or take back.
• Re·UI — an interface a person moves in front of rather than sits and taps at.
• The gesture lab — movement techniques written down and open, built to be reachable from a chair and teachable by you.
• The gift — all of it, given, free, because getting people off the couch is just plainly good for people.

The cognition behind it is provided by Obsidian Delta. The tools are yours to take. A clinic getting post-surgical patients standing again; a school getting kids off their phones at lunch; a trainer, a town, a parent at a kitchen table — if that is you, this was built for you to pick up and run with. We do not need to own what you do with it. We would rather you did.

Why this is the end of an era, and the start of one

The reason this series opens the grand opening is that the two things are the same bet. For fifteen years the default place to put a human being has been in front of a screen, and most of the tools built in that time were built to keep them there. The bet is that the default is ending — that the tools to get a person up, moving, doing something real, cheaply and safely and without a subscription, now exist, and that the only thing left is to give them to everyone willing to use them for that.

We think that case has already been made, out loud, for years, better than we could make it, by someone who keeps saying — in his own words, across every one of those four vehicles — that he wants “every single person in the world to discover the joy of fitness and movement,” and that the point is simply “to keep moving, no matter their challenges or stage in life.” We are not his, and he is not ours. We just heard the brief, and we showed up with the tools.

Everybody moves. Come team up with us, and let’s get them moving.

This was Part 5 of five, and the end of the series. The ask stays open.

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This is a tribute and our own commentary. The DAX Foundation and Obsidian Delta are not affiliated with, endorsed by, or in partnership with Arnold Schwarzenegger, Zimmer Biomet, Arnold’s Pump Club, or After-School All-Stars. Every quote here is attributed to its public source; nothing is put in anyone’s mouth.